AIFORYA CRM Lead Scoring: the WordPress CRM with a decision copilot

Your WordPress CRM, with a Copilot That Tells You Who to Call Back and Why

AIFORYA CRM Lead Scoring turns your contact list into a prioritised pipeline. It gives every contact a score from 0 to 100 computed in pure PHP, on your own server — no external dependency, no data sent to score — and tells you the next best action. The AI prepares, you decide: nothing is sent without your approval. You use your own API key for the AI features, with no commission or imposed quota.

Guaranteed compatibility: WordPress 6.0+ • WooCommerce 7.0+ • PHP 8.0+ • FluentCRM & Groundhogg import

Primary CTA: Start for free Secondary CTA: See the features

Price: From €29/month, unlimited AI usage via your personal API key.

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The Problem: Your CRM Gives You Lists, Not Decisions

Most WordPress CRMs can store contacts. Very few tell you which one to call first, why, and what to say. The result: your best prospects drown in a flat list, your loyal customers slip away without a signal, and your selling time goes to the wrong contacts.

The solutions that can score a lead often rely on rigid rules you have to tune by hand, or on data stacks (Python, external services) out of reach for a regular WordPress site — at the cost of your data sovereignty. And when AI is involved, it too often becomes a black box: a number with no explanation, impossible to justify to a client or under GDPR.

AIFORYA CRM Lead Scoring was built for the opposite: an explainable score, auto-calibrated on your real conversions, computed locally, and an AI that prepares the action but never imposes it.

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Key Features

Here is what the extension actually does, with no empty promises.

Auto-Calibrated Contact Score (0-100), in Pure PHP

• Description: A per-contact score built from real signals — recency, frequency, email engagement, purchase value (RFM), form intent and source quality. The weights adjust on their own to YOUR real conversions, via logistic regression in pure PHP, with no Python and no external service.
• Concrete benefit: Your scoring reflects your activity, not a theoretical average. It improves as your contacts convert, with no manual tuning.

Explainable Score (GDPR Art. 22)

• Description: Every score shows its three dominant factors, in plain language. Never a black box.
• Concrete benefit: You know why a contact is hot, you can justify it to a client, and you comply with the right to explanation.

Next Action Prepared, Never Imposed

• Description: The AI recommends the most useful action (email, call, offer, wait), explains the why tied to a scoring factor, and drafts a ready-to-send message. You stay in control: nothing is sent without your green light.
• Concrete benefit: You go from "I have 800 contacts" to "here are the 10 to handle today, and the message is already written".
• Personal API key: The drafting relies on your own key (Anthropic, OpenAI or Google), with no surcharge imposed by AIFORYA.

Dynamic Segments

• Description: Champions, Champions at risk, Potential whales, Disengaging, To nurture, Cold, New: your contacts sort themselves automatically by real behaviour.
• Concrete benefit: You target campaigns and follow-ups on groups that mean something, without building filters by hand.

Anti-Disengagement Shield

• Description: A churn-risk indicator per contact, so you can act before losing a loyal customer.
• Concrete benefit: You recover value where it usually leaks away silently.

Deep WooCommerce Integration

• Description: Every order feeds customer value (LTV), order count and the scoring learning base. Cart contents are captured as an intent signal.
• Concrete benefit: Your store directly powers your sales prioritisation, read-only.

Painless Import & Open Interaction API

• Description: Bring your contacts over from FluentCRM or Groundhogg in batches, without duplicates, read-only — your original data is never modified. Any plugin (forms, LMS, events) can push events to the CRM, which becomes the site's central contact infrastructure.
• Concrete benefit: You migrate cleanly and centralise all customer signal in one place.

Controlled AI Costs & Encrypted Keys

• Description: Set a monthly AI budget cap: each call is logged and the AI stops at the cap. Your keys (Anthropic, OpenAI, Google) are stored encrypted and never pass through AIFORYA.
• Concrete benefit: You control spending to the cent and keep sovereignty over your credentials.

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Real-World Use Cases

For the WooCommerce Store Owner

Scenario: Sophie's store has 1,200 customers. Every morning she opens the dashboard: Champions at risk and high-churn contacts rise to the top, each with a prepared action and a ready message. She validates, tweaks a word, sends. Result: She focuses her time on the customers who truly matter, and catches departures she wouldn't have seen.

For the Freelancer / Agency

Scenario: Marc runs prospecting for several clients. Instead of sorting exports by hand, he leans on dynamic segments and the explainable score to present each client a prioritised, justified pipeline. Result: A clear, defensible sales deliverable produced in minutes — a value-added service offering.

For the B2B SME

Scenario: The sales team receives leads from forms and WooCommerce. Auto-calibrated scoring and the prepared next action align everyone on "who to call, why, what to say". Result: Fewer forgotten leads, a shorter sales cycle, shared prioritisation.

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Clear, Predictable Pricing

AIFORYA offers its extensions in a bundled subscription, with no hidden fees, no commission on your sales and no AI usage quota.

Note on the personal API key: The subscription covers the licence, updates and support. The score, segmentation and churn risk are computed locally, with no external call. Only the AI features (next action, contact summaries) use your own API key — billed directly by the provider you choose, usually a few euros per month. AIFORYA applies no margin on your AI usage, and no commission on your revenue.

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Frequently Asked Questions (FAQ)

1. Does scoring send my data to an external service? No. The score, segmentation and disengagement risk are computed entirely on your server, in pure PHP, with no external call. Only the optional AI features (next action, summaries) send a synthetic contact profile to the provider you chose, with your key.

2. How does the score improve? It auto-calibrates on your real conversions via local logistic regression: the more your contacts convert, the more the weights adjust to your reality — with no manual tuning.

3. Is the score GDPR-compliant? Yes. Every score is explainable (three dominant factors shown), compliant with the right to explanation (Art. 22). Identifiers are pseudonymised, IPs anonymised, and a contact is only scored with consent.

4. Can I import my current CRM? Yes, from FluentCRM or Groundhogg, in batches and without duplicates, read-only — your original data is never modified.

5. How does the personal API key work? You provide your key (Anthropic, OpenAI or Google). The extension uses it directly for the AI features, with no intermediary or margin. You can set a monthly spending cap.

6. Is there a free trial? No. The Free plan gives access to a free extension with no commitment, and every paid subscription comes with a full 14-day money-back guarantee.

7. Does the AI send messages on my behalf? Never without your validation. The AI prepares the action and drafts the message; you decide whether to send it.

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The AIFORYA Commitments

Customer sovereignty. Scoring runs on your server; your AI keys stay encrypted with you and never pass through AIFORYA. You keep control of your data, costs and technology.

Radical transparency. No opaque credits, no commission on your sales, no black-box score. A fixed price for the software, the AI cost directly to the provider, and a score that is always explainable.

Guaranteed service continuity. Should the publisher's activity be interrupted for a prolonged period, the extensions' source code is released: your tools keep working.

GDPR by architecture. Consent to scoring, explanation of scores, pseudonymisation, IP anonymisation and full erasure on uninstall.

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Prioritise Your Pipeline Today

Stop treating 800 contacts as a flat list. With AIFORYA CRM Lead Scoring, every morning you know who to call, why and what to say — and the message is already prepared. The score runs on your side, the AI prepares, you validate.

CTA: Start for free

See the technical documentation