AIFORYA Dynamic Pricing: WooCommerce Price Rules Engine

AIFORYA Dynamic Pricing: A WooCommerce Price Rules Engine, Assisted by AI

Take back control of your WooCommerce prices with a professional-grade deterministic rules engine: role-based discounts, quantity tiers, BOGO, time scheduling, a margin floor and predictable conflict resolution. On top of this solid foundation, three AI assistants that you drive with your own API key help you write promotions, monitor competitor prices and receive a monthly strategic report. All in BYOK — your key, your costs to the cent, no commission and no quota.

Technical specifications: Compatible with WordPress 6.0+, WooCommerce 7.0+, PHP 8.0+. Internationalised (.po/.mo files) and compatible with WPML and Polylang.

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Included in the AIFORYA subscription, unlimited AI usage via your own API key.

The Challenge: Fair Prices, Without a Margin War

Pricing is one of the most powerful levers of e-commerce profitability, and one of the worst-equipped. Beyond a few dozen SKUs, adjusting prices by hand becomes impractical: volume discounts, reseller rates, scheduled campaigns, margin consistency… it all ends up in a spreadsheet that eventually drifts from the actual store.

Web professionals face three recurring obstacles:

• Rule complexity: Granting a rate to a customer role, a quantity tier and a time window without those rules contradicting each other requires an engine that resolves conflicts predictably — not at random.
• The risk of selling at a loss: A poorly capped discount can slip below the product cost. Without an automatic margin floor, a promotional campaign can cost money instead of making it.
• Flying blind: Activating a rule without knowing what it will do to your revenue is a gamble. And without a change log, there is no way to know who changed which price, or when.

Many tools promise an "AI that sets your prices on its own." AIFORYA makes a different, honest choice: a rules engine you control (deterministic, auditable, bounded by your margins), with targeted AI assistants exactly where AI truly adds value — writing, monitoring and analysis — rather than a black box that decides for you.

Key Features

Here is what the extension actually does, verified in the code, with no empty promises.

Two-Level Price Rules Engine (Deterministic)

• Description: Create price rules that apply at two levels: at the catalogue (the displayed price, including variations and the strikethrough price) and at the cart (authoritative pricing at the moment the total is calculated). Each rule combines an action — percentage discount, fixed amount or target price — with targeting conditions. An anti-double-discount mechanism and a per-request cache guarantee consistent, performant prices.
• Real benefit: You describe your pricing policy once, and the extension applies it everywhere reliably, from the catalogue to checkout.

Precise Targeting: Role, Quantity, Scheduling, Category

• Description: Condition each rule by customer role (reseller, wholesaler, VIP rate…), quantity tier (min_qty → discount), BOGO offer (Buy X Get Y, 3-for-2), specific category or product, time window / scheduling (happy hour, weekend, sale period) and currency. Conditions combine for realistic scenarios.
• Real benefit: In a few minutes you set up a volume discount for your wholesalers, a loyalty discount reserved for a role, or a promotion scheduled for a specific slot — without touching a line of code.

Conflict Resolution & Configurable Stacking

• Description: When several rules apply to the same product, the extension decides deterministically: priority, then specificity (variation > product > category > global), then recency. You choose the stacking mode: first_match (the first that matches), best_of (the most advantageous for the customer) or sequential (cascading application).
• Real benefit: No more unpredictable prices. You always know which rule applies and why, which makes your pricing policy auditable and defensible.

Margin Floor (Never at a Loss)

• Description: Set a floor based on the real product cost (_aiforya_dynprice_cost or the WooCommerce COGS cost) plus a minimum percentage margin. No discount, however aggressive, will bring the price below this threshold.
• Real benefit: You run your promotions with peace of mind: the profitability of every sale is protected by a limit you set yourself.

Impact Simulator Before Activation

• Description: Before publishing a rule, replay it on your last 100 real orders (wc_get_orders). The extension estimates revenue before / after and the delta. The tool stays honest: it flags its approximations for tiers and BOGO.
• Real benefit: You decide based on figures drawn from your real sales, not on a hunch. A rule that would prove costly is spotted before it goes live.

Audit Log & Dashboard

• Description: Every price change is logged (old price, new price, rule and actor). The dashboard aggregates your indicators: active rules, 24h changes, monitored competitors. This is factual supervision, not a projection.
• Real benefit: You keep a full audit trail — useful for support, compliance and the trust of your reseller customers.

AI Promotion Generator

• Description: Describe a goal in natural language ("clear the summer collection without breaking my margins"), and the AI proposes three structured promotions (title, type, value, scope, rationale), ready to be turned into a rule. This function runs on Anthropic via your key.
• Real benefit: Blank-page syndrome disappears. You start from concrete proposals you adjust, rather than from an empty sheet.
• BYOK integration: Generation runs through your API key, with no per-call surcharge imposed by AIFORYA.

AI-Assisted Competitor Monitoring

• Description: Enter your competitors' product pages. A daily cron (up to 10 pages per run) and a "scan now" button capture the price, stock and a confidence score. Extraction relies on a language model (OpenAI gpt-4o-mini) with a regex heuristic fallback if you have no key. The history of captured prices is kept.
• Real benefit: You see competitor price movements in the same place as your rules, so you decide yourself whether to align or hold a premium price. Monitoring informs you; you (or your rules) decide the adjustment.
• BYOK integration: Analysis runs through your key. Honest clarification: this is text extraction (cleaned page content), not image analysis.

AI Monthly Strategic Report

• Description: Once a month, an idempotent cron compiles your indicators and asks the AI (Anthropic) for a summary with three recommendations, stored and shown on the dashboard.
• Real benefit: You get a regular, actionable status report without building a manual dashboard.
• BYOK integration: The report is generated via your API key, at your real provider cost.

Multi-Provider BYOK with Encrypted Keys

• Description: Connect your key from three providers (Anthropic, OpenAI, Google), with a real test button per provider and configurable priority. Keys are encrypted at rest and masked on display.
• Real benefit: You choose your provider, change your key whenever you want, and your credentials are protected. No content data passes through AIFORYA.

Real-World Use Cases

For the Merchant

Sophie sells sports equipment online. Her need wasn't an "autonomous AI," but a reliable pricing grid: a reseller rate by customer role, tiered discounts for volume orders, and scheduled weekend promotions. The margin floor ensures she never sells below cost, and the impact simulator saved her from a too-wide discount that would have eaten into her month. She uses the AI promotion generator to draft her campaigns faster.

For the Digital Agency

An agency manages fifteen WooCommerce stores (Agency licence). The deterministic rules engine and the audit log have become selling points: each client knows exactly which rule applies and can trace every price change. Competitor monitoring and the monthly report feed a clear management deliverable — with the AI cost incurred, to the cent, since each client pays their own calls in BYOK.

For the WordPress Freelancer

Julien administers a wholesaler's store. AIFORYA Dynamic Pricing gives him exactly the missing piece: role-based rates (retail vs. professional), quantity tiers and a margin floor, all without a bloated plugin or a monthly repricing SaaS. Deterministic conflict resolution guarantees consistent prices even when several rules overlap.

Clear and Predictable Pricing

AIFORYA offers its extensions in a bundled subscription, with no hidden fees, no commission on your sales and no AI usage quota. You pay for the software and its support; you keep full control of your AI costs.

Important note on the BYOK model: The subscription covers the software licence, updates and support. Your AI calls (Anthropic, OpenAI, Google) are billed separately and directly by the provider you choose, via your own API key. For standard usage, this cost is generally between €2 and €8 per month. AIFORYA applies NO margin on your AI consumption, and no commission on your revenue. The dashboard shows you this cost to the cent, per function.

Frequently Asked Questions

General AIFORYA Questions

1. How do I create my Anthropic (or OpenAI, Google) API key? The process takes less than 5 minutes. Create an account on the provider's platform, add a payment method, then generate a key in the "API Keys" section. Step-by-step guides are available in the AIFORYA documentation.

2. Can I cancel my subscription at any time? Yes. Subscriptions have no fixed term. You can cancel at any time from your client area. The extension keeps working until the end of your current billing period.

3. How does the BYOK (Bring Your Own Key) model work? You enter your own API key in the extension settings. AI calls are made directly from your WordPress server to the provider, with your key. This guarantees full cost transparency and better privacy: your data never passes through AIFORYA's servers.

4. What are the real AI costs? They are low and depend on your volume. The extension only calls the AI on occasional actions (promotion generation, competitor monitoring, monthly report). For most users, the monthly provider bill is between €2 and €8. You see it to the cent in the dashboard.

5. Is my data stored by AIFORYA? No. All your data (products, orders, rules) stays on your WordPress server. When an AI function is used, only the necessary data is sent to the provider via your key. No data passes through AIFORYA.

6. Is the extension compatible with Elementor / Divi / Breakdance? Yes. AIFORYA Dynamic Pricing acts at the WooCommerce data level (catalogue and cart prices). It is independent of your page builder or theme, in line with WordPress standards.

7. Is there a trial period? There is no trial period, but a Free plan lets you use one extension on one site for free, and subscriptions have no commitment — cancel anytime.

8. What happens if Anthropic or OpenAI changes its prices? That's a benefit of the BYOK model. If prices drop, you benefit immediately. If a provider becomes too expensive, you switch to another compatible one by simply changing your API key.

9. Can I use my subscription on multiple sites? Yes. The Pro and Agency plans are designed for professionals managing several sites. Licences are managed from a single dashboard.

10. Does AIFORYA provide technical support? Absolutely. Responsive email support is included in every subscription. Response times vary by plan.

Dynamic Pricing-Specific Questions

11. Does the extension adjust my prices "on its own," autonomously 24/7? No — and we'd rather say so plainly. Dynamic Pricing is a deterministic rules engine: your rules set the prices, predictably and auditably. The AI does not decide prices for you; it assists you on three tasks (writing promotions, capturing competitor prices, producing a monthly report). This honest positioning is a deliberate choice: you keep control and traceability.

12. How does the extension avoid price wars? Through the margin floor. You set a floor based on the product cost and a minimum margin. No rule will go below this threshold, which preserves your profitability even during promotions.

13. How are conflicts between multiple rules handled? Deterministically: priority, then specificity (variation > product > category > global), then recency. You also choose the stacking mode (first_match, best_of or sequential). You always know which rule applies.

14. Can I offer different rates depending on the customer type? Yes. You target rules by WordPress/WooCommerce role (retail, professional, wholesaler, VIP…), by quantity tier, by category or by time window. This is standard, legal price segmentation, applied via native roles.

15. Does competitor monitoring "see" pages as an image? No. It retrieves the text of the competitor page and extracts the price via a language model (with a regex fallback when no key is present). This is text extraction, not image analysis. The scan is daily, with a manual re-run button.

The AIFORYA Commitments

Client Sovereignty The BYOK model is a guarantee. You control your data, your costs and your dependencies. AIFORYA provides the tool, you keep the power. Your data never leaves your server to pass through us.

Radical Transparency No hidden margins, no opaque credit systems, no commission on your sales. The dashboard pushes this transparency to the cent: real AI cost per function. We announce what the product does — not what it might do one day.

Guaranteed Service Continuity AIFORYA is built to last. In the event of a business interruption, a heritage mechanism seals the release of the source code. Your extensions will keep working, ensuring the durability of your investment.

GDPR Compliance by Architecture Privacy is built into the architecture. No data stored at AIFORYA, opt-in AI calls via your key, data purged on uninstall: GDPR compliance is a prerequisite, not a checkbox.

Inflexible Quality The software is a living product. AIFORYA commits to regular updates for security, compatibility with the latest versions of WordPress and WooCommerce, and continuous enrichment of features.

Drive Your Prices on Solid Foundations

Stop choosing between an unmanageable spreadsheet and a "magic AI" that decides for you. AIFORYA Dynamic Pricing gives you a reliable, auditable rules engine — roles, quantities, scheduling, margins, conflict resolution — plus three AI assistants that are useful where it truly counts. All in BYOK, no commission and no quota.

Start for free with no credit card. Installation takes less than 5 minutes.

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