Google Analytics 4 on WordPress: the free AIFORYA extension

Install Google Analytics 4 on WordPress in a single field.

AIFORYA Analytics inserts the official Google Analytics 4 tag (gtag.js) into your site's pages from your own measurement ID. One-field setup, automatic exclusion of administrators and IP anonymization enabled by default. All of it free, with no time limit and no API key.

• Free and simple: published on WordPress.org, a one-field setup.
• Your data, your account: the extension inserts Google's tag with your ID; no data passes through the author.
• Respectful by default: administrator exclusion and IP anonymization enabled from the start.

Why this extension rather than a manual copy-paste?

Adding Google Analytics 4 to WordPress "by hand" means pasting a script into the theme header, at the risk of losing it with every update, counting your own visits, and forgetting privacy best practices. AIFORYA Analytics does this job cleanly: you enter your measurement ID, the extension inserts the official tag in the right place, excludes your administrator visits, and anonymizes the IP address.

In full transparency: this extension activates Google Analytics tracking. Once your ID is entered, the gtag.js script is loaded from Google's servers and your visitors' browsing data is sent to Google Analytics, according to your own configuration. You therefore need your own Google Analytics 4 account, and you should check your information or consent obligations (for example the GDPR in Europe). The extension itself collects nothing for its author and requires no API key.

What the extension does

• Google Analytics 4 tag — insertion of the standard gtag.js script into the site header when tracking is enabled and a valid ID is entered.
• Your own ID — you enter your measurement ID in the format G-XXXXXXX. The older UA and GT formats are also recognized.
• Administrator exclusion — by default, your visits as a logged-in administrator are not counted.
• IP anonymization — enabled by default to strengthen visitor privacy.
• Asynchronous loading — Google's script is loaded without blocking how your pages display.

How it does better than competing free extensions

	AIFORYA Analytics	Common free extensions
Setup	A single field, no API key	Long wizards or a third-party account
Your data	Straight to Google, via your ID	Sometimes relayed by the publisher
IP anonymization	Enabled by default	Often disabled or paid
Admin exclusion	Included	Frequently reserved for paid versions
Weight	Dedicated, lightweight extension	Module of a heavy suite

Installation in 2 minutes

1. Download the extension from this page (or install it from WordPress.org).
2. Activate it from the Plugins menu.
3. Open AIFORYA Analytics › Settings, enable tracking and enter your Google Analytics 4 measurement ID (format G-XXXXXXX).
4. Save: the tag is inserted into your site's pages.

Remember to check your information and consent obligations under the regulations that apply to your site.